New technologies in healthcare fail to reach early critical mass adoption because a combination of the following reasons:

• Poor product market fit within a healthcare vertical

• Key company resources are totally focused on the core business - this by the way was termed as "The Innovator's Dilemma" by the great Clayton Christensen (RIP)

• Lack of understanding of the healthcare market segment they are going after (i.e. problems, competition, market trends, etc.)

• Poor Go-to-Market strategy and execution

• Poor unique selling proposition (USP) design

• Weak ROI equation

• Poor pricing strategy

• Lack of engineering development resources in the case of Health-IT

• Poor understanding of regulatory considerations and certifications (e.g. FDA, Medicare Policy, etc.)

• Lack of connections, prospects and influencers in the new market segment

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The combination of these factors prior to launch results not only in revenue loss to the company but a massive opportunity cost to improve the healthcare system and quality of patient care delivery.