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Consulting Services

 

Healthcare Technology Companies

Commercialize and Enter New Markets (or NOT!)  Effectively

We understand that penetrating a new healthcare market is challenging.  The toughest decision will be which healthcare market segments you want to compete in, and which ones you don't.  We will not only help you make that decision but will increase your market penetration odds through: 

  • Planning and executing your Go-to-Market strategy

  • Accessing early adopters (EA's) to start using your product(s)

  • Positioning your technology solution so that it speaks clearly to specific pain points of the market segment

  • Defining your ROI equation

  • Formulating the right value proposition and marketing plan for your product(s)

  • Collaborating with your product and development teams to build features that customers need and want

  • Launching your product -> we can take care of the entire early commercialization phase

  • Acquiring new customers beyond launch

At the Office

Medical Device Companies

Build a Comprehensive Technology Go-to-Market Strategy that Fits your Needs

Commercializing medical device products is not an easy task.  Outside of your typical sales and marketing challenges companies often deal with regulatory hurdles and decisions surrounding FDA approvals.  HealthTek consulting can pave a path to commercialization through: 

  • Analyzing the various FDA pathways and requirements to enable client to make the right commercialization decision

  • Assessing and defining Product-healthcare market fit

  • Planning and executing your Go-to-Market strategy

  • Accessing the right early adopters (EA's) to start using your product(s)

  • Positioning your technology solution so that it speaks clearly to the market segment to drive sales

  • Finding the right influencers to sponsor your solutions in the market

  • Defining your ROI equation

  • Formulating the right value proposition and marketing plan for your product(s)

  • Collaborating with your product teams to build features that will deliver a measurable ROI on time and resources

  • Launching your product -> we can take care of the entire early commercialization phase

  • Acquiring new customers beyond launch

Medical Consultation

Emerging Tech and Start-Ups

A Strategic Partner You Can Trust

When compared to a more established firm, the dynamics of bringing health-tech innovation to market are different for a start-up company.  The process is lean and despite it's challenges (lack of resources, funding, customers, access, etc.) it can be very advantageous and create market 'disruption'.   We 'get' start-ups and help them exploit those advantages by: 

  • Validating their solution in the market

  • Providing them with access to ideal customers that want to use their product(s) in the right market segment

  • Partnering as an early strategic advisor through the commercialization phase

  • Planning and executing your Go-to-Market strategy

  • Positioning your technology solution so that it speaks clearly to specific pain points of the market segment we have defined during the validation phase

  • Defining your ROI equation

  • Formulating the right value proposition and marketing plan for your product(s)

  • Collaborating with your product and development teams to build features that customers need and want

  • Launching your product -> we can take care of the entire early commercialization phase

  • Acquiring new customers beyond launch

Startup Room

International Health Tech Companies

Enter the US Market with Confidence

The US is the largest health technology market in the world at an estimated total of USD of 39.5 billion and expected to grow at a projected compounded annual growth rate of 31% from 2021-2026.  Needles to say, the opportunity to launch effective and innovative technology solutions in the US healthcare system is very large.  However, understanding the key dynamics, market trends and regulatory barriers of the US healthcare system needed to effectively enter the market could be a daunting challenge.  Here's where we come in.  We can help you launch products in the US healthcare market with more confidence and largely improve the probability of a successful outcome by: 

  • Giving you an in-depth understanding of the US healthcare market

  • Providing you with the insights you need to enter any market segment your solution fits in

  • Researching competitive offerings

  • Confirming product-market fit before you invest in sales and marketing

  • Defining areas of opportunity in the healthcare market

  • Positioning your product

  • Helping you analyze the regulatory landscape and latest rules as they relate to the market segments of interest

  • Reviewing potential barriers to entry and how to navigate through them

  • Accessing and connecting you with early adopters to validate you solutions

  • Planning and executing your go-to-market strategy

  • Accessing customers through the commercialization and initial launch phases

Business Conference

Contact Us

3332 Bear Creek Drive
Newbury Park, CA 91320

3057943646

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