Consulting Services

Healthcare Technology Companies

Commercialize and Enter New Markets (or NOT!)  Effectively

We understand that penetrating a new healthcare market is challenging.  The toughest decision will be which healthcare market segments you want to compete in, and which ones you don't.  We will not only help you make that decision but will increase your market penetration odds through: 

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• Planning and executing your Go-to-Market strategy

• Accessing early adopters (EA's) to start using your product(s)

• Positioning your technology solution so that it speaks clearly to specific pain points of the market segment

• Defining your ROI equation

• Formulating the right value proposition and marketing plan for your product(s)

• Collaborating with your product and development teams to build features that customers need and want

• Launching your product -> we can take care of the entire early commercialization phase

• Acquiring new customers beyond launch

Medical Device Companies

Build a Comprehensive Technology Go-to-Market Strategy that Fits your Needs

Commercializing medical device products is not an easy task.  Outside of your typical sales and marketing challenges companies often deal with regulatory hurdles and decisions surrounding FDA approvals.  HealthTek consulting can pave a path to commercialization through: 

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• Analyzing the various FDA pathways and requirements to enable client to make the right commercialization decision

• Assessing and defining Product-healthcare market fit

• Planning and executing your Go-to-Market strategy

• Accessing the right early adopters (EA's) to start using your product(s)

• Positioning your technology solution so that it speaks clearly to the market segment to drive sales

• Finding the right influencers to sponsor your solutions in the market

• Defining your ROI equation

• Formulating the right value proposition and marketing plan for your product(s)

• Collaborating with your product teams to build features that will deliver a measurable ROI on time and resources

• Launching your product -> we can take care of the entire early commercialization phase

• Acquiring new customers beyond launch

Emerging Tech and Start-Ups

A Strategic Partner You Can Trust

When compared to a more established firm, the dynamics of bringing health-tech innovation to market are different for a start-up company.  The process is lean and despite it's challenges (lack of resources, funding, customers, access, etc.) it can be very advantageous and create market 'disruption'.   We 'get' start-ups and help them exploit those advantages by: 

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• Validating their solution in the market

• Providing them with access to ideal customers that want to use their product(s) in the right market segment

• Partnering as an early strategic advisor through the commercialization phase

• Planning and executing your Go-to-Market strategy

• Positioning your technology solution so that it speaks clearly to specific pain points of the market segment we have defined during the validation phase

• Defining your ROI equation

• Formulating the right value proposition and marketing plan for your product(s)

• Collaborating with your product and development teams to build features that customers need and want

• Launching your product -> we can take care of the entire early commercialization phase

• Acquiring new customers beyond launch

International Health Tech Companies

Enter the US Market with Confidence